The partnership is designed as a long-term collaboration and initially runs until June 30, 2028. In addition to the naming rights for the arena, the agreement includes a comprehensive package covering stadium branding, hospitality services, and integration across digital channels. SNP has already been a well-established partner of the club in the past, serving as sleeve sponsor of TSG Hoffenheim from 2019 to 2022.

“The SNP Arena reflects our ambition to continuously develop TSG’s location and infrastructure. With SNP, we have a partner at our side that embodies innovation, internationality, and future-oriented thinking – values that also define our club,” says Daniel Förderer, Managing Director of TSG Hoffenheim. “Together, we want to create momentum: for football, for the region, and for the continued development of our entire ecosystem.”

SNP also views the partnership as a strategic step. “The trusted interaction between people, data, and artificial intelligence is a key success factor today – in elite sports just as much as in business. With TSG Hoffenheim, we are teaming up at the heart of a strong regional network where we can actively contribute. At the same time, the SNP Arena provides us with visibility beyond the region and a sustainable platform to further strengthen our growth strategy. We are very much looking forward to partnering with Daniel Förderer, Andi Schicker, and the entire TSG team,” says Jens Amail, CEO of SNP.

With this new partnership, TSG Hoffenheim underlines its ambition to continue evolving as a modern Bundesliga club – athletically, economically, and infrastructurally.

From left to right: Daniel Förderer, Managing Director of TSG Hoffenheim, Jens Amail, CEO of SNP, and Andreas Schicker, Managing Director Sport at TSG Hoffenheim, are looking forward to the long-term partnership

Sobre SNP

SNP (ticker: SHF.DE) es el líder mundial en plataformas tecnológicas y socio de confianza para las empresas que buscan obtener una transformación de datos y agilidad empresarial sin precedentes. La plataforma Kyano de SNP reúne las funciones necesarias y las ofertas de nuestros socios para proporcionar una experiencia integral basada en software en la migración y gestión de datos. Junto con el enfoque BLUEFIELD, Kyano establece un estándar integral del sector para reestructurar y modernizar los entornos de TI centrados en SAP de forma más rápida y segura, aprovechando al mismo tiempo las innovaciones basadas en datos.

La empresa trabaja con unos 3.000 clientes de todos los tamaños y sectores en todo el mundo, entre ellos 20 del DAX 40 y 103 de la lista Fortune 500. El Grupo SNP emplea a unas 1.500 personas en todo el mundo, en más de 35 ubicaciones repartidas por 15 países. La empresa tiene su sede en Heidelberg, Alemania, y generó ingresos de 203.4 millones de euros en el año fiscal 2023.