TSG Hoffenheim to play at the SNP Arena from 2026/27
The home stadium of Bundesliga club TSG 1899 Hoffenheim in Sinsheim, southwestern Germany, will be renamed SNP Arena effective July 1, 2026. With SNP SE, TSG has gained a strong partner from its home region. Headquartered in Heidelberg, SNP is a leading SAP data management specialist supporting companies worldwide in complex digital transformation initiatives. On and off the pitch, both organizations share the ambition to set international standards from within the Rhine-Neckar metropolitan region.
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Paola Krauss
Press contact at SNP
Phone: +49 172 72 95 928
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The partnership is designed as a long-term collaboration and initially runs until June 30, 2028. In addition to the naming rights for the arena, the agreement includes a comprehensive package covering stadium branding, hospitality services, and integration across digital channels. SNP has already been a well-established partner of the club in the past, serving as sleeve sponsor of TSG Hoffenheim from 2019 to 2022.
“The SNP Arena reflects our ambition to continuously develop TSG’s location and infrastructure. With SNP, we have a partner at our side that embodies innovation, internationality, and future-oriented thinking – values that also define our club,” says Daniel Förderer, Managing Director of TSG Hoffenheim. “Together, we want to create momentum: for football, for the region, and for the continued development of our entire ecosystem.”
SNP also views the partnership as a strategic step. “The trusted interaction between people, data, and artificial intelligence is a key success factor today – in elite sports just as much as in business. With TSG Hoffenheim, we are teaming up at the heart of a strong regional network where we can actively contribute. At the same time, the SNP Arena provides us with visibility beyond the region and a sustainable platform to further strengthen our growth strategy. We are very much looking forward to partnering with Daniel Förderer, Andi Schicker, and the entire TSG team,” says Jens Amail, CEO of SNP.
With this new partnership, TSG Hoffenheim underlines its ambition to continue evolving as a modern Bundesliga club – athletically, economically, and infrastructurally.
From left to right: Daniel Förderer, Managing Director of TSG Hoffenheim, Jens Amail, CEO of SNP, and Andreas Schicker, Managing Director Sport at TSG Hoffenheim, are looking forward to the long-term partnership
About SNP
SNP (ticker: SHF.DE) is the global technology platform leader and trusted partner for companies seeking unparalleled data-enabled transformation capabilities and business agility. SNP’s Kyano® platform integrates all necessary capabilities and partner offerings to provide a comprehensive software-based experience in data migration and management. Combined with the Bluefield® approach, Kyano sets a comprehensive industry standard for restructuring and modernizing enterprise data faster and more securely while harnessing AI-driven innovations based on over 30 years of experience.
The company works with more than 3,000 customers of all sizes and in all industries in over 80 countries, including numerous DAX 40 and Fortune 500 companies. The SNP Group has more than 1,600 employees worldwide at over 34 locations in 23 countries. The company is headquartered in Heidelberg, Germany, and generated revenues of around EUR 297 million in the 2025 fiscal year.
More information is available at www.snpgroup.com
Your contact
Paola Krauss
Press contact at SNP
Phone: +49 172 72 95 928
