SNP Transformation Week 2026
July 6-10 in Heidelberg, Germany
During Transformation Week 2026, SNP and SAP will offer a week dedicated to leaders who drive innovation, providing exclusive access to the trends that are transforming business globally.
Participants will learn about real-world examples of companies already leveraging artificial intelligence, automation, and advanced data management, as well as experience immersive demonstrations and interactive presentations that show where the market is headed.
What is the week about?
You will travel to the heart of Europe to visit the SAP Experience Centre in Walldorf and participate in SNP Transformation World in Heidelberg.
🎯 You will be able to exchange ideas with global leaders.
🎯 Discover how the next generations of business solutions are being built.
🎯 Anticipate your competitors' moves.
🎯 Build strategic relationships.
🎯 Leverage new business opportunities.
Our sponsors
Let's hear from the protagonists of 2025
Discover the agenda
| Day | Agenda |
| Sunday 5 | Arrival and welcome dinner |
| Monday 6 | Day 1. SAP Walldorf Campus |
| Tuesday 7 |
Day 2. Visit to two leading retailers in Europe: REWE Group, Douglas & Kaufland. Tour of the TSG Hoffenheim football stadium and a barbecue lunch. |
| Wednesday 8 | Day 3. Transformation World and TW Party |
| Thursday 9 | Day 4. Transformation World |
| Friday 10 | Day off and return |
Day 2. Guided tours of smart shops
Douglas
Europe’s leading premium beauty retailer, with over 1,800 stores and one of the industry’s most advanced e-commerce platforms. Douglas undertook a digital transformation and integrated an omnichannel experience, data-driven personalisation and retail media, becoming a global benchmark.
Rewe Group
One of Europe’s largest retail groups, with over 12,000 stores and revenue of around €90 billion. REWE is recognised for its leadership in omnichannel retail, advanced logistics and the extensive use of data to optimise product range, pricing and the supply chain, integrating technology and operations in a highly sophisticated manner.
Kaufland
This brand is one of Europe’s leading hypermarket chains and is part of the Schwarz Group, the same conglomerate that includes Lidl. With over 1,400 stores across eight countries, its business model focuses on offering a very wide range of products, combining fresh food, own-brand products and non-food items, all underpinned by a strategy of competitive pricing and operational efficiency.
