SNP expands in the Middle East: New office in Dubai
Heidelberg, Germany | Dubai, UAE, September 18, 2024 – SNP SE, a leading provider of software for digital transformation, automated data migration, and data management in SAP environments, has announced the opening of a new office in Dubai’s Internet City. This expansion strengthens SNP’s presence in the region, where it has successfully served major clients such as Tamimi Markets, Gulf Marketing Group, and Qatar Chemicals (QCHEM) over the past two years.
Your contact
Michelle Janz
Contact SNP NEMEA
Head of Marketing NEMEA
Phone: +44 (0) 7827 447987
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The new office will enable SNP to better serve the Gulf Cooperation Council (GCC) markets, recognized as strategically important for transformation initiatives. Located alongside industry giants like Microsoft, Oracle, and SAP, the office will house a dedicated team focused on enhancing customer relations and expanding the partner network in the Middle East.
The Middle East is one of the fastest-growing markets globally, with significant potential for SAP environment transformations. Analysts predict that the enterprise resource planning (ERP) software market in the Middle East & Africa will grow at an annual rate of 8.3% (CAGR) until 2030. This growth is driven by the increasing complexity of business processes, necessitating greater automation and optimization.
“The Middle East is a crucial market for us, where we have been active and are continuously developing,” says Jens Amail, CEO of SNP. “We are pleased to now have an office and a competent team familiar with the region’s specific challenges, and we are already seeing initial successes.”
SNP has gained considerable experience in the region, including a successful carve-out for Gulf Marketing Group in the UAE and a near-zero downtime S/4HANA migration for a major Saudi supermarket chain, TAMIMI. Additionally, SNP facilitated an SAP merger and S/4HANA transformation for a leading oil and gas conglomerate.
Pete Sharpe, President of Northern Europe, Middle East & Africa (NEMEA) at SNP, states,
“SNP already has a strong footprint with renowned customers and a close partner network in the region. It is crucial to now be on the ground with our own office. We look forward to supporting many more companies in the Middle East with their SAP S/4HANA migrations, carve-outs, and business transformations, considering their specific local needs. The Middle East is one of the fastest-growing markets globally, with clients focusing on digital transformation to drive growth. SNP is well-positioned to support clients in their SAP transformation journey.”
Ravi Mahalingam, who has over 20 years of experience in the region, will head the new office. SNP ME is growing by hiring local talent, building a core team, and investing in the region to support its ambitious growth plans.
About SNP
SNP (Ticker: SHF.DE) ist mit seiner weltweit führenden Technologieplattform Kyano® ein zuverlässiger Partner für Unternehmen, die bei Transformationsvorhaben und für mehr Geschäftsagilität auf wegweisende datengestützte Funktionalitäten setzen. Kyano integriert alle technischen Möglichkeiten und Partnerfunktionalitäten für eine softwarebasierte und ganzheitliche Datenmigration und das Datenmanagement. In Kombination mit dem Bluefield®-Ansatz setzt Kyano einen weltweiten Industriestandard für die schnelle und sichere Reorganisation und Modernisierung von Unternehmensdaten unter Nutzung KI-gestützter Innovationen auf Basis von über 30 Jahren Erfahrung.
Weltweit vertrauen über 3.000 Kunden aller Branchen und Größen auf SNP, unter ihnen 20 der DAX 40 und über 100 der Fortune 500 Unternehmen. Die SNP-Gruppe beschäftigt weltweit mehr als 1.600 Mitarbeitende an 34 Standorten in 22 Ländern. Das Unternehmen mit Stammsitz in Heidelberg erzielte im Geschäftsjahr 2025 einen Umsatz von rund 297 Mio. Euro.
More information is available at www.snpgroup.com
Your contact
Michelle Janz
Contact SNP NEMEA
Head of Marketing NEMEA
Phone: +44 (0) 7827 447987
