SNP subsidiary Innoplexia Releases Software for Data-based Market Analysis

Heidelberg, February 18, 2021 – Innoplexia GmbH, a subsidiary of the SNP Group specializing in the development of software and IT solutions for competitive and market analysis, has released its new software-as-a-service solution PLATZHIRSCH. The software evaluates the data of two different worlds, providing stationary retail companies with insights into the demand and purchasing power of their target market. For this purpose, digital information, such as data from search engines, is combined with socioeconomic data, such as information on regional purchasing power and buying motives. Innoplexia obtains the latter through its cooperation with panadress marketing intelligence GmbH, a leading data provider based in Munich. By analyzing this data, branch-based companies in particular will gain valuable insights that enable them to align their regional campaigns to address target groups more specifically and effectively as well as expand their market position. PLATZHIRSCH is the first software from the SNP Group that not only evaluates internal company data but also analyzes it in combination with external data.

2/17/2021  |  4 min


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On the one hand, the software provides information for optimizing local campaigns as well as data on areas with untapped potential. On the other hand, it also offers a detailed competitive analysis and the possibility of identifying so-called “white spots,” i.e. areas where companies are not yet visible to potential customers, but where potential sales opportunities exist.

“The past year in particular has shown that the future of commerce lies in connecting the digital and physical worlds. This especially applies to sales and marketing campaigns, which companies in the future will have to base more on data, therefore addressing their target groups more specifically and effectively than before,” says Dennis Krieger, Managing Director of Innoplexia GmbH. “This is where our new software PLATZHIRSCH comes into play. It provides crucial added value for companies through the intelligent analysis of virtual and socioeconomic data.”

René Herget, Managing Director of Innoplexia, adds: “With PLATZHIRSCH, companies gain valuable information about their regional market potential – prepared on a daily basis as an interactive map. Thanks to holistic data analysis, they gain a significant advantage over competitors in terms of knowledge and are able to make confident strategic decisions to achieve or further expand a leading market position.”

You can find more information at


About Innoplexia

Innoplexia was founded in Heidelberg in 2010 and has focused on developing innovative software solutions for companies from the very beginning. The company’s particular expertise and focus are on web scraping and the development of cloud-based software solutions for companies of different sizes from various industries. A unique selling point is the scan network developed by Innoplexia, which automatically collects and analyzes business-relevant information on the web around the clock and on a large scale and prepares it for decision-makers.

Headquartered in Heidelberg, the company currently employs around 30 people. Since 2016, Innoplexia has been gradually integrated into the SNP Group (ISIN DE0007203705) and has been a wholly owned subsidiary since 2018. In addition to its traditional activities in the field of web scraping and cloud solutions, Innoplexia also provides consulting within the group to optimize SNP solutions using technologies from the areas of machine learning and artificial intelligence.

More information is available at  


Innoplexia contact person:

David Grothe

Authorized signatory

Tel.: +49 6221 6425 813



About SNP

SNP is a world-leading provider of software for managing complex digital transformation processes. Instead of traditional IT consulting in the ERP environment, SNP offers an automated approach using specially developed software: The Data Transformation Platform CrystalBridge® and the SNP BLUEFIELDTM approach allow companies to restructure and modernize their IT landscapes much more quickly and securely as well as migrate to new systems or cloud environments more securely. This gives customers clear qualitative advantages while at the same time reducing their time and costs.

The SNP Group has around 1,500 employees worldwide. The company is headquartered in Heidelberg, Germany, and generated revenues of around EUR 143 million in the 2020 fiscal year. It serves multinational companies in all industries. SNP was established in 1994, went public in 2000, and has been listed in the Prime Standard segment of the Frankfurt Stock Exchange since August 2014 (ISIN DE0007203705) and was admitted to the SDAX® in March 2020. Since 2017, the company has been trading as a European company (Societas Europaea/SE).

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