Central Customer Cockpit
Big data can help you better understand your customers and target sales activities to your best customers. To do this, however, you need a uniform and complete view of all customer data. But in practice, customer-relevant data is usually scattered across many systems that do not communicate with each other.
You can solve this problem by consolidating all customer-related transactions and master data in one data lake. For example, your SAP systems can provide data on sales, pricing conditions, payment history, and returns. Your CRM and call center applications, in turn, deliver information on support requests or complaints from your customers. Using a data lake, you can evaluate this data in a consolidated form, aggregate it and present it as KPIs in a dashboard for your employees.